I Quaderni del Societing_6. Intervista a John Grant: sostenibilitA� e modelli cooperativi

4
33

A pochi giorni dalla fine della terza edizione della Soceting Summer School “Trasmutation: The next Mediterranean way” riprendiamo la nostra consueta rubrica settimanale con le video interviste della Summer School 2011.

Oggi vi proponiamo l’intervento di John Grant, imprenditore, consulente e scrittore, tra i massimi esperti di green economy e sostenibilitA�. Autore di “The Green Marketing Manifesto” una pietra miliare sulla teoria del green marketing in cui l’autore riesce a mettere in relazione questo possibile sviluppo facendolo convivere con la dimensione piA? strettamente economicissima del marketing aziendale. Il libro A? stato tradotto dai nostri Alex Giordano e Mirko Pallera, qui potete scaricarne un’estratto.

Nel suo libro piA? recente “Co-opportunity” l’autore si concentra sulla sostenibilitA� 2.0, ed A? da qui partiamo con la nostra intervista.

La prima questione che affrontiamo con John Grant A? proprio il modo in cui la responsabilitA� sociale e la sostenibilitA� possano convivere con la cultura aziendale. Apparentemente sembrano due aspetti che poco riescono a conciliarsi ma secondo l’autore questo aspetto si integra benissimo nella cultura aziendale a patto che la sostenibilitA� sia alla base della mission aziendae e non sia un aspetto da integrare a posteriori nel processo produttivo.

Il secondo aspetto interessante con cui confrontarci con l’autore A? quello relativo alla possibilitA� di produrre un cambiamento significativo attraverso la capacitA� delle comunitA� di attivisti di creare network cooperativi che diano la possibilitA� di mettere in rete le competenze e il know how necessario alla nascita di imprese votate completamente alla social innovation. Nei paesi anglosassoni questo modello di business si sta affermando con successo e gli imprenditori sociali godono delle stesse opportunitA� e della stessa legittimazione degli imprenditori classici. La differenza sta nel pensare l’impresa sempre di piA? come un network collettivo fatto di continui scambi che sono possibili solo con le potenzialitA� che internet ci mette a disposizione con i suoi tools.

A�

Se le comunitA� sono in grado di auto-aggregarsi e sono capaci di autoregolarsi queste hanno la potenzialitA� di generare nuovi modelli aziendali, che non vanno a sostituire quelli giA� esistenti, ma si posizionano in diverse aree di un mercato in divenire, come quello del welfare, in passato monopolio dei governi e oggi abbandonato e sempre piA? in crisi.

Spunti interessanti da un autore Xenical generico funciona lucido e lungimirante.

Qui trovare il suo http://mttaborsoap.com/?p=13666 intervento integrale.

Alla lettura di questo, due domande ci vengono naturali:

a�? secondo voi il green marketing potrA� essere il naturale sviluppo del marketing tradizionale?

a�? In Italia le imprese sociali potranno mai configurarsi sul modello angosassone o avranno peculiaritA� differenti?

Se ancora non lo avete fatto scaricate gratis iA�Quaderni del SocietingA�pagandoli con un tweet qui in basso.

Aspettiamo Kytril purchase un vostro feed.

4 Commenti

  1. I used to be thinking about making a file in Ubuntu Linux for a brand new website that I helped create I recalled having used KIconEdit to do it earlier
    than. Simply use your design abilities and come to a design that can characterize your web site,
    use your websites colour palette and create a small icon that can’t be
    mistaken with another favicon designs. These codes assist browsers discover your favicon picture.
    Choose a drawing program that can makeico recordsdata.
    I created some 64×64 pngs on and I need to use as icons.
    Relying on the browser, the favicon can seem in a variety of locations, not simply within the bookmarks record (in actual fact,
    it could not even seem in the bookmark checklist in any respect).

    Although most Net Standards compliant browsers can cope with favicons in a wide range of codecs like GIF,
    JPG or the extra appropriate PNG codecs, the Microsoft Windows Icon format (.ico) is the lowest common denominator for favicons, in that
    they are recognised by MS’s Web Explorer 6.0 and later variations (as well as Opera, Firefox, Konqueror, Safari, and so on.).
    ICO files have the extra property that they (somewhat non-intuitively) can include a number of photographs within one file, specifically multiple variations of the identical icon, but at totally different color depths and
    pixel resolutions.

    Such is the case of Ethereum ICO, a decentralized utility platform based on blockchain know-how.
    I will walk you through the process of making a coin and the
    touchdown web page utilizing the Ethereum blockchain platform.
    And make nice icons there – and yes its well definitely worth the money.
    Thus, it’s no shock that most individuals use it to
    store their tokens acquired by way of ICOs. The top consequence will should be a 32 x 32 pixel
    image, so you might need to change forwards and backwards between cropping
    and adjusting image measurement a couple of totally different times.

    On this weblog post I am going to undergo the steps
    to create your individual and only token as well
    as the ICO contract for it. We may also use the assistance of some clever instruments.
    Choose image modifying software program that may saveico files.

    The file will likely be referred to as “”; if a favicon file already exists
    within the folder, the command will verify that you simply want to overwrite it.
    When coping with other individuals’s money it’s important to just be sure you aren’t breaking any legal guidelines each step of
    the way in which, so it’s strongly beneficial to rent the services of an precise lawyer whereas
    making ready a marketing campaign.

    Donors get to keep their tokens, even when the challenge would not
    achieve its targets, as a souvenir. Polybius, a regulated financial institution for
    the digital technology, simply launched an ICO with tokens
    that include the right to receive 20% of profits.
    If it can’t discover such a file, it would attempt to obtain it from
    the root directory of your web site, failing which,
    it will merely use a default icon for the bookmark.
    Every Windows app needs an icon. Favic-Matic generates favicons, bothico
    &png (even transparent ones!), and the HTML code needed to make your web site look awesome on each
    browser and each gadget.

    From a technical standpoint, the addition of an investor’s personal account to your website
    may be an alternative choice to the method of your tokens distribution through DEX described in the clause 4.
    To develop it, it is advisable contact a specialised agency or look for contractors among
    members of the Waves Platform neighborhood in Slack When selecting
    this method, you must notice that you’ll have to pay particular attention to the protection of the
    personal account under improvement and deal with distributing
    your tokens to investors after the completion of the ICO in proportion to the contributions of every of them.

    Favicons will also be used to have a textless favorite web site, saving
    area. App Icons are the images you press in your smartphone to launch an software.
    With more than 40 results at your fingertips, there’s nearly no restrict to the icons you
    may create. To build consciousness round your model and to put your undertaking on the radar of potential
    investors, take into account paying for banner advertisements on forums,
    blogs, new publications, or different on-line platforms that cater to readers concerned with bitcoin, digital currencies, and the blockchain business.

    The first step is establishing Ethereum ERC20 compatible wallet.
    This could work if the white paper or roadmap have been written clearly,
    specifying whether the tasks Blockchain is open or public, if the code has been published,
    whether or not or not an impartial audit occurred,
    and if the ICO token was listed on a cryptocurrency trade.

    Afterward there was various different nice examples like Ethereum At the moment it’s a base for the majority of ICOs which made its worth shoot by means of the roof delivering eighty four.730%.
    Most of the info gleened by Google search said to save
    the file as a 16×16 pixel PNG file , and use one of many icon command line instruments to transform it to the format.

    Initial coin choices (ICOs) — also called token technology events (TGEs) — present startups
    with the opportunity to bypass conventional early seed funding and raise capital directly from their product users.

    The favicon was initially introduced in an earlier version of
    Internet Explorer, and only supported theico format.
    I save as both apng orjpg relying on the background, however when it asks for filename, I just add theico,
    like Favicons work just wonderful. Quite a lot of other tasks have announced
    ICO plans and already carried out pre-ICOs. http://www.beetle-beat.net/yybbs/yybbs.cgi?list=thread

LASCIA UN COMMENTO

Please enter your comment!
Please enter your name here